Adam Lancman sees the games industry drawing on the work force skills of other entertainment industries…

Adam Lancman is the CEO and Managing Director of Atari Melbourne House, the most experienced game development company in Australia. Adam has over 22 years of extensive experience in all facets of the international game development and publishing industry.

In addition to his responsibilities at Atari, Adam was instrumental in establishing the Game Developers’ Association of Australia and has been the President of the GDAA since its inception in 1999. The GDAA was formed to facilitate the growth of the Game Development Industry in Australia. In his role as President Adam has lobbied governments, the investment community and the education sector to promote the aims of the industry. As a result the Games Development industry in Australia has never had such a strong profile both domestically and overseas.

Adam has an accounting and finance background with a Bachelor Degree in Business Studies, Accounting and Economics.

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PRESENTATION

Adam provides insight into the games industry’s future so that education can prepare – covers trends, advances in technology and what this might mean, changing markets, barriers to growth, opportunities now and in the next decade.

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